Prestige Property Goes Private: Why the Biggest Deals Aren’t Online
In Melbourne’s ultra-prestige property market, the most important deals don’t make headlines; they’re never even listed online.
As I recently shared with realestate.com.au, the most significant shift in 2025 has been the surge in off-market transactions.
“Most of the biggest sales never hit the portals. They’re done over lunch, through networks, and only involve a few key people.”
And it’s true.
We’re witnessing a change in how prestige real estate is bought and sold. High-net-worth individuals are prioritising privacy and exclusivity, turning away from traditional campaigns and public exposure.
What Defines These Sales?
These aren’t just trophy homes in Toorak and South Yarra. The properties commanding eight-figure price tags share three things:
- Significant land size
- Architectural pedigree
- A lifestyle that can’t be replicated
Buyers are more discerning than ever, and the top-tier homes that satisfy their brief are scarce. That’s why off-market access is more critical now than ever.
Victoria’s Prestige Deals | 2025
Here’s a look at some of the most eye-watering transactions across the state, many of which were sold off-market through private networks.
Coonac, Toorak – $115m–$135m
2–4 Macquarie Rd, Toorak – Circa $70m
38 Monomeath Ave, Canterbury – Circa $30m+
27 St Georges Rd, Toorak – Circa $29m
177–181 Walsh St, South Yarra – Circa $25.6m
5 St Ninians Rd, Brighton – Circa $23m
10 Struan St, Toorak – Circa $22m
12 Lansell Rd, Toorak – Circa $21m
7 Gawith Ct, Toorak – Circa $20m–$22m
6 Macquarie Rd, Toorak – Circa $20m
10 Highgate Hill, Toorak – Circa $19.3m
4 Grant Ave, Toorak – Circa $19m
8 Robertson St, Toorak – Circa $19m
11 Kent Ct, Toorak – Circa $18m
Learn how we helped our clients sell their family home in Toorak!
Thinking of Buying or Selling in the Prestige Market?
I’m Andrew Date from Industry Insider Property.
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