The period known as the Art Deco era represented a time of dramatic change in society. During its emergence in the 1920’s, a brave new world was evolving following the devastation of World War 1.
Many of our clients who focus on buying inner-city areas of Melbourne often request features that the art deco area is known for. High ceilings, ornate cornices, large rooms,
So much more than simply a style of architecture, the original Art Deco era represented a time of dramatic change in society. During its emergence, a brave new world was evolving following the devastation of World War 1. Enormous developments in technology, entertainment, architecture and society were taking place across Australia and the world. People were eager to begin rebuilding their lives after the horrors of the war and it was a time of great optimism.
As a result, the geometric designs, bold colours and the use of plastic and glass now readily available, were quickly embraced over the conservative and traditional architectural styles of the early 1920’s and preceding years. This bold new style represented modernity and escape and spread across the globe in an unprecedented phenomenon in everything from furniture, décor, art, textiles and fashion. New materials such as reinforced concrete facilitated the curved architectural forms so characteristic of the period along with cement rendering and terra-cotta facing.
The Art Deco era represented an age of extremes – from the boom of the Roaring Twenties to the bust of the Depression-ridden 30’s. Regrettably, the popularity of Art Deco declined in the late 1930’s with the onset of the Second World War, which saw a rise in the strictly functional and unadorned style of architecture.
While many of the original art deco masterpieces in Melbourne have been lost to developers over the years, there are still many standing whose incomparable and distinctive design and features can be appreciated. Never has there been a more pertinent time to explore and appreciate these magnificent creations and the societal changes they represented almost 100 years ago.
We thought we would share a couple of our favourites.
At Industry Insider we specialise in buying established family homes in the inner ring of Melbourne, Bayside, and the beautiful Mornington Peninsula. If you need any assistance with buying, don’t hesitate to speak with one of our Property Buyer Agents on +61 8374 7652 or book a Zoom call here