Melbourne’s Most Prestigious Suburbs: Where the Smart Money Goes
Melbourne is a city of contrasts, featuring buzzing laneways, leafy streets, historic homes, and sleek modern buildings. But when it comes to Melbourne’s wealthiest pockets, some suburbs have long cemented their place at the top.
As a buyer’s agent working across the city’s most exclusive postcodes, I’m often asked: “Where are the most prestigious places to buy in Melbourne right now?” Here’s a breakdown of the suburbs that continue to lead the way in 2025.
Toorak: Still Number One for a Reason!
Toorak remains the heavyweight champion of Melbourne real estate. Grand homes, gated driveways, elite private schools, and easy access to the CBD make this suburb a favourite for high-net-worth families and business leaders. The median price for a house is sitting above $5 million, and demand hasn’t slowed. If you want privacy, prestige, and a blue-chip investment, this is it. Discover how we helped our clients sell their family home, which had been in their possession for over 30 years, in Toorak.
Brighton in Bayside.
If bayside living is more your style, Brighton has plenty to offer. It’s not just about the colourful beach boxes; Brighton delivers the best of coastal living with top schools, restaurants, and transport. Entry-level homes here are commanding over $3.5 million, and brand-new or larger estates can achieve well over AUD 10 million. Competition is fierce for well-priced family homes, particularly for properties located near Church Street or the waterfront.
East Melbourne: Quiet, Historic, and Close to Everything
East Melbourne flies under the radar, but for those in the know, it’s a gem. Period homes, proximity to Fitzroy Gardens and the MCG, and a village-like feel make this suburb highly desirable. With a median price of over $3.3 million, it’s clear buyers are paying a premium for the location and character.
Hawthorn, Old Money and Grand Estates
Hawthorn is a captivating Melbourne suburb that seamlessly merges historic charm with modern comforts. Hawthorn offers an array of architecture. From iconic Victorian-era homes, contemporary new builds, and townhouses to penthouses and apartment living. A rich heritage, a vibrant dining scene, world-class schooling options, the tranquillity of its parks and gardens, and a short 6km commute to the Melbourne CBD. All make Hawthorn one of the most sought-after suburbs in Melbourne.
Kew: A Favourite with Families!
Kew remains a strong performer, thanks to its school zone appeal, large blocks, and charming mix of old and new homes. It’s not uncommon to see properties sell for well above $3 million, especially if there is renovation potential or development upside. Access to the Eastern Freeway and private schools makes it a clever long-term play.
Armadale
Armadale remains one of Melbourne’s most sought-after luxury suburbs, prized for its elegant period homes, leafy streets, proximity to schools, boutique shopping on High Street, and excellent transport links. With prestige properties trading in the $5M–$20M+ range, demand continues to outstrip supply, particularly for renovated family homes and architecturally designed residences in tightly held pockets like Mercer Road and Huntingtower Road. The suburb appeals to affluent downsizers, professionals, and families seeking a walkable, village-like atmosphere with enduring capital growth potential.
Navigating the Market with Expertise
It’s clear Melbourne’s prestige market is alive and well, but buyers are more informed and selective than ever. If you’re thinking about making a move in one of these top-performing suburbs, you need someone in your corner who knows the streets, understands the nuances, and can open the right doors, often off-market.
If you’d like a confidential discussion about your next move, feel free to reach out.
I’m Andrew Date from Industry Insider Property.
Our clients consistently say we’re the best decision they made in their property journey. Read our reviews on LinkedIn and Google to see why.
Industry Insider Property
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